About Us
At Sayarts.com CIC, we are passionate about connecting audiences with the soul of South Asian music, spirituality, and culture. Established in 2003, we’ve spent over 22 years promoting world-class Qawwali, Sufi music, and folk traditions across the UK and beyond.
What began as a grassroots platform has grown into a trusted name in cultural programming, artist visa facilitation, and event consultancy. From organising intimate spiritual gatherings to managing large-scale international tours, Sayarts.com brings authenticity and excellence to every project.
We’re proud to work with some of Pakistan’s leading Qawwals, naatkhwaans, Qaris, and folk musicians, as well as innovative contemporary artists. Our mission is simple: to celebrate heritage, support artists, and create meaningful cultural experiences for communities everywhere.
Whether you’re an event organiser, cultural venue, or simply a music lover, Sayarts.com is here to help you connect, collaborate, and celebrate.
WHAT WE DO
At Sayarts.com, we specialise in connecting audiences with the rich traditions of South Asian music, spirituality, and culture. Since 2000, we’ve been at the forefront of Qawwali promotion, proudly supporting artists from Pakistan and beyond in sharing their artistry with the UK and global audiences.
Our work includes:
- Qawwali & Sufi Music Promotion
Bringing authentic, world-class Qawwali performances to stages across the UK and internationally, from intimate community events to large-scale festivals. - Artist Visa Facilitation
With over two decades of experience, we help international artists navigate UK visa processes, ensuring smooth tours and performances. - Cultural Event Programming
Partnering with leading arts organisations, we curate and deliver events that celebrate South Asian heritage, from Sufi spirituality to contemporary fusion. - Ramadan & Religious Programming
Our annual Ramadan tours feature distinguished Qaris and Naatkhwaans, fostering spiritual connection and community across the UK. - Dhol, Shehnai & Folk Musicians
Expanding our artistic roster to include Sufi dhol drummers, shehnai players, and Kashmiri folk musicians, we diversify the live music experiences we offer. - Consultancy & Partnerships
We work closely with charities, venues, and event organisers to deliver tailored programming, strategic collaborations, and cultural advice
HOW OLD WE ARE
As of 2025, The company is 22 years old, since Sayarts.com was established in 2003.
- “Celebrating 22 years of cultural excellence since 2003.”
- “Over 22 years of experience in South Asian arts and music.”
- “Founded in 2003, Sayarts.com proudly marks 22 years of connecting audiences with South Asian culture.”
MESSAGE OF CEO
As the founder and director of Sayarts.com, it gives me great pride to reflect on over 22 years of promoting South Asian arts and culture. Since 2003, our journey has been shaped by passion, perseverance, and a deep respect for the rich traditions of Qawwali, Sufi spirituality, and folk music. What began as a small initiative has grown into a trusted platform connecting audiences across the UK and beyond with the soulful sounds of South Asia.
At Sayarts.com, we believe music transcends boundaries—it’s a bridge between generations, communities, and cultures. Whether working with established legends or rising talent, our aim has always been to provide artists with the support and stage they deserve.
Looking ahead, our commitment remains clear: to preserve tradition, champion authentic voices, and create experiences that inspire and unite. I warmly thank our partners, artists, and audiences who have stood with us over the years. Together, we continue this journey of celebrating heritage through sound and spirit.
Abid Iqbal
CEO & Founder
SAYARTS.COM CIC